Cycling Visionaries Awards – Project Details

SkirtBike

SkirtBike

You could tell how bike friendly a city is by the number of women on bikes. In a city where bike riding in general is not always a bliss, SkirtBike aims to celebrate the independence and empowerment that cycling can provide to all women and to encourage those who don’t already cycle. SkirtBike is a fun, colorful and friendly women bicycle ride, where the skirt or the dress is the proper outfit.

What is SkirtBike?

Inspired by the huge cycle chic wave that rapidly spreads from Copenhagen to New York and Tokyo, Bucharest started in 2010 the SkirtBike project as an advocacy blog that promotes urban cycling to women. Twice a year we go offline for a stylish bicycle parade where the skirt and the bicycle are the dress code. Since 2012, 7 other Romanian cities joined the skirtbike movement, making it a national event: Iași, Timișoara, Sibiu, Arad, Baia Mare, Drobeta Turnu Severin and Cluj.

SkirtBike goal

Our mission is to promote cycling from another perspective, as a safe, fun, joyful and why not a stylish way of transport. We are using positive messages and great visual images of women riding their bikes with ease and joy along Bucharest's streets and parks. We are also encouraging women to learn riding a bicycle, by organizing pre-event bike lessons.

Our goal is to increase the number of bicycles on the streets by promoting their use in everyday life, going to work, school, shopping or any another daily activities
Our goal to use the bicycle in everyday life, for going to work, school, shopping, market or doing errands. By having more bicycles on the streets we encourage the rest of the people to consider cycling as their transportation of choice.

Who is it aimed at?

We believe that women are the best bicycle advocates, because they are change makers, socially involved, financial decision makers and not at last, they are mothers that pass on to their children the good habits. We feel that women need special attention and encouragement to start cycling, because they are not willing to take too much risk. And when she must face the unfriendly car drivers, not accustomed to cyclists on the streets, she needs to join a community and practice cycling in small groups, slow rides, where they can socialize with more experienced female riders.

SkirtBike bicycle parade invites women all ages, optimistic, chic, interested in fashion and style, and more important, decided to have a healthy and meaningful lifestyle to give it a try and see what they can achieve.

The event

Main Activity
•A slow ride on the streets of Bucharest

Sub activities
•Concert
•Handmade workshop bicycle themed
•Female speakers invited from different artistic areas: music, theater, literature
•Bicycle accessories and cycle related items as giveaway
•Competition of best cycle chic lady
•Photo call
•Photography competition
•SkirtBike movie

Previous SkirtBike events

Back in 2010, when we started the SkirtBike project, almost all media content was about cycling as a sport, considering a heroic act to bike to work on the streets of Bucharest, especially as a female in a chic outfit. At the first SkirtBike, we had only 150 participants, that overcome the bad weather, but people got he message right and the following year, we had about 300 women and a few men wearing kilts proudly riding together. Last year, 2000 women joined the skirtbike movement in 8 different cities in Romania, making it a national event.

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Andreea Toader
Bucharest, Romania

Category: Advocacy and Social Projects

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