Velo-citizen: Renate Laffin

 
 

The September winner of a free package for the Velo-city 2013 Conference in Vienna has been identified. The lucky one is Renate Laffin, who works for the consultancy agency Modern Mobility. We asked her a few questions about her motivations to attend Velo-city 2013 and her expectations from the conference.

Velo-city 2013:

How did you hear about the Velo-city 2013 Conference?

Renate Laffin:

My boss heard about it at the Velo City Conference in Vancouver 2012.

Velo-city 2013:

What made you sign up for the Velo-city 2013 Conference that early?

Renate Laffin:

I signed up that early because I hoped I would win the free participation fee.

Velo-city 2013:

The main themes of the 2013 Velo-city Conference will be: Cycling Cultures, Cycling Cities and Cycling Benefits. How are these conference themes related to your own interests?

Renate Laffin:

We are interested in anything that promotes the zero-emission transport modes.

Velo-city 2013:

What comes to your mind when you hear the term “Cycling Cultures”?

Renate Laffin:

Cycling Cultures are a mindset that can encourage more cycling as it becomes popular to cycle. A certain momentum means that it is no longer considered odd to cycle. In those countries where there is already a lot of cycling, cyclists have positive attitudes towards this mode of transport – thus it is easier for more people to take up cycling.

Velo-city 2013:

What is your research about? And how does it relate to the Velo-city Conference?

Renate Laffin:

We try to promote marketing aspects of cycling and walking with a special emphasis on gender issues. Our work touches upon the Velo City 2013 Cycling Culture and Cycling Benefits themes – we also touch upon Cycling Cities issues since we have more expertise in urban issues.

Velo-city 2013:

Do you have some first thoughts about Velo-city 2013? What are your expectations from the conference?

Renate Laffin:

I hope there will be contributions by Indians – that was missing at the Velo City 2012 Conference in Vancouver. – and  I also hope we will establish interesting contacts at the conference.

We want to thank Renate Laffin for this interview and the insights into her work. As a visual reference to illustrate the scope of her work, Renate Laffin shared an image with us that symbolises the importance of bicycles in another culture. The photo below shows a bicycle repairman in Tamala, Ghana, thus supporting affordable and clean mobility.