Jornal Pedal is a cultural publication. It’s a 16 pages journal featuring the bicycle urban culture, distributed fee free, every month in paper and online. Pedal is a platform to show the work of different creative disciplines and at the same time, a manifesto, a dialogue of ideas and an attempt to introduce in Portugal the use of bicycles as a tool for mobility and urban culture.
Pedal is a portuguese monthly publication which goal is to encourage and contribute to a cultural implementation: the use of bicycle as a urban tool. As so, every month effort is taken in putting together a synergy between text, illustration and photograph from independent individuals in a revolutionary graphic print.
The Team that runs the project is organized in a small core part witch implies the direction, editing, writing, graphic composition and commercial tasks that guarantee the monthly organization for each new issue directly linked to Post Coop, a portuguese association. Besides the core team, the journal is feed by several contributors as independent writers, politics, philosophers, photographers, illustrators, video-makers, web-designers among others that make each issue special and complete.
As a general concept, the journal is a documentary piece targeting the culture around the urban use of bicycles in the portuguese context. The content of the journal features several cultural interests organized in reports, interviews and other specific sections that make each journal issue unique.
The Reports are aimed at documenting a desire for change in the city over the use of bicycles. These can either have a direct approach to the mean of transportation, covering a special event in Portugal or a more parallel one featuring artistic expression of the urban bicycle movement.
Interviews take place, giving voice to urban individuals that can find in the journal space to expose their work and the relationship with the bike, revealing their ideas towards a more cyclable future in the city. Furthermore, in order to meet a flexible editorial structure, Pedal includes a series os sections that come and go, specifically created for a determined issue. This includes suggestions for products, fashion editorials, contests, hobbies, comics, among others.
Officially, the publication started in January 2012 and have been covering national and international musicians, architects, politicians and artists such as Klaus Bondam(Denmark), Perrault Architecture(France), David Fonseca(Portugal), Liv Spencer (France), NL architects(The Netherlands) or Josh Gieni (Canada) just to name a few, in order to serve as a way to show them and the bicycle behind them.
The Pedal is available in several portuguese cities, It is available in shops, cafes and mostly in cultural sites such as museums, theaters and urban libraries. Its is mainly distributed by bike messengers, both volunteers or start up bicycle delivery companies that the journal supports.
From its start, the journal has been distinguished by various platforms being present in coverjunkies.com, having already passed by radio Antena 3 , sic radical TV channel and published in one of the most known national newspapers O Público.
Most recently, the journal took a web jump to the official Pedal website. It is now possible to consult all the media content that surounds the journal in any place of the planet. This features, besides the print version for web, worldwide issues with content in several languages, videos specially created to manifest a urban change, inspiring illustrations and a wide range of photography captures. Also, there is an opportunity to walk around the web shop filled with Pedal goodies and the chance to subscribe to the paper and get it at home.
Pedal aims to document the bicycle use as a cultural expression and way of living in the city, bringing more people out to the cities in their bicycles and get bike-less people to get in the urban bicycle culture.