Cycling Visionaries Awards – Project Details

 
 
Project Carma

Project Carma

The idea behind Project Carma was to build a bicycle using as many car parts as possible. The name Carma plays with the words Car and Karma as this unique bicycle has a mission: to compensate for the bad karma generated by the car from where it was born. Project Carma was created by Leo Burnett Lisbon and “B – Cultura da Bicicleta” magazine.

The idea behind Project Carma was to build a bicycle using as many car parts as possible. The name Carma plays with the words Car and Karma as this unique bicycle has a mission: to compensate for the bad karma generated by the car from where it was born. Project Carma was created by Leo Burnett Lisbon and “B – Cultura da Bicicleta” magazine.



The idea behind Project Carma was to build a bicycle using as many car parts as possible. The name Carma plays with the words Car and Karma as this unique bicycle has a mission: to compensate for the bad karma generated by the car from where it was born.

Project Carma was created by Leo Burnett Lisbon and “B – Cultura da Bicicleta” magazine.



No money from the auto industry was used to build the Carma.

We worked strictly with partners from the Portuguese cycling scene; Rcicla built the bicycle, Rasto made the saddle and the bags (from the car’s upholstery).



The Carma will be available for everyone that wants to ride it as our dream is for this bike to cover as many kms as the old car that was used to build it.

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